A Finance Story
Following a successful rebranding and digital project for one of its partner firms, we were commissioned to rebrand Lifetime Group, a large financial management parent company with a track record of acquiring smaller businesses. The existing brand was tired and outdated, not befitting of a company with the ambition of Lifetime Group.
Engage and understand the businesses key attributes
Following a digital and communications audit of the entire company, we began a phase of creative work with the senior management to explore what the proposition and visual identity of the company should look like. The outcome was a set of assets that could be used to build a modern and sophisticated brand, including a flexible device with the ability to adapt and grow with the Group as it acquired further companies.
Once the visual identity was approved, we began applying the assets created to all areas of the company’s communication activity. Sub brands were updated using the new device and a new corporate website was designed and built. A full set of company literature was produced along with digital templates. Later in the process, the brand was rolled out to exhibition graphics and signage.
Lifetime Group stepped up its partnership and acquisition strategy, growing it’s business further on the foundation of a strong brand identity. In 2020, Lifetime Group became an appointed representative of financial powerhouse Quilter Financial Services.
- Positioning & proposition
- Website design & build
- Email campaigns
- Conference material
“The new branding elevated the Group’s presence in the sector and among our partners. A great result.”
Lyndsay Rowland Group Manager